ROULÉ — Contemporary Crêperie Brand Identity

ROULÉ is a contemporary crêperie brand identity developed in response to a creative brief by Brief Me Baby. The project explores the intersection between Parisian elegance and modern street culture, creating a brand that feels indulgent, stylish and effortlessly playful. Inspired by the simplicity of French street food, ROULÉ reimagines the crêpe as more than just a product but as a sensory experience. From visual identity to packaging and brand applications, every element is designed to evoke warmth, texture and desirability. The identity combines refined typography with a soft, tactile colour palette and a distinctive brand mark, allowing for a flexible system across physical and digital touchpoints. This project focuses on creating a memorable and contemporary food brand that feels both elevated and approachable.